Justin Bieber Sells Song Rights for $200 Million Dollars

Justin Bieber has reportedly sold some of his music rights to Hypnosis Songs Capital for $200 million (£162 million). The company now owns Pop His Star’s share of the biggest hits of recent years, including “Baby” and “Sorry.”

JUSTIN BIEBER SELLS SONG RIGHTS FOR $200 MILLION

One of his best-selling artists of the 21st century, Bieber joins a group of artists who have cashed in their catalogs. The move means Hipgnosis will get payment every time a song it owns is streamed or used on radio, TV, or film.

The company, his billion-dollar venture between financial giant Blackstone and his Hipgnosis Song Management in the UK, has acquired the publishing rights to Bieber’s back his catalog of 290 songs. It also has a share of the original master recording of the song.

THIS INCLUDES ALL HIS MUSIC RELEASED BEFORE DECEMBER 31, 2021.

Hypnosis did not disclose the terms of the deal, but a source tells AFP the deal was valuing at about $200 million.

Artists are increasingly selling stakes in their work to music funds, a trend that is more likely to be among older artists. In the past two years, music legends Bob Dylan and Bruce He Springsteen have sold the rights to both catalogs to Sony. Springsteen was reportedly paying $500 million (£376 million) for the sale of his lifetime work.

ANALYSIS

By Sean Farrington, Business Presenter, BBC Wake up to Money and Today. Up-and-coming artists may be watching Justin Bieber’s retirement plans as closely as he is announcing his new music.

Bieber had a choice. Either he continues to earn rewards every time one of his hits is playing, or he cashes in now and sells his rights in bulk. Bieber’s bet is that he’ll do better with the latter, a move that singers much older than him often do. As the investor who bought the rights told me, “It gives him a chance to put his money to work for himself. Narrowing his future.” how will he spend the money? Maybe the queen of music entrepreneurship, billionaire Rihanna, can give him some tips. Hipgnosis Songs Capital is a different business from Hipgnosis Songs Fund. Which has also been amassing a collection of vintage hits and encouraging large institutional investors to participate in the profits.

Hipgnosis Songs Capital is a private firm, whereas the fund was list on the London Stock Exchange in 2018. The guy behind both firms is Merck Mercuriadis, who has state successful tunes might be “more valuable than gold or oil”. He called Bieber’s music “probably the quintessential soundtrack of the streaming revolution.” citing 13 songs with over a billion listens on sites like YouTube and Spotify.

STOCK PRICE SLIDE

His audience is relatively young, so he adds that royalties would pour in even if he was “60 or 70.” Mercuriadis tells BBC Radio 4’s Today program, “The beauty of music is that when those songs hit,. They become a part of our lives and live on forever. But investor interest has waned, and his fund’s share price has fallen more than 27% since the same time last year.

Mercuriadis said he believed in the company’s long-term viability, although he called the share price situation “disappointing” in December. “In the broader music market. Despite today’s cost of living issues. People continue to listen to and pay for music. Also for the first time ever, US audio streams have crossed the 1 trillion mark,” he said. said. “These are all exciting indicators that we will continue to see continue growth as revenue streams into Hypnosis through the collection process.” The company’s stock price rose 1.6% after the deal with Justin Bieber was announced, although he was not involving in the acquisition.

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